Why are you so afraid to standout?
Digital marketing has a lot to do with GUTS! Those who have them tend to be more recognizable and more memorable then those who want to be “PC”. I don’t mean personal computer. Everyone and everything you read regarding individual growth and becoming better, smarter, and mentally stronger says you need to step outside of your comfort zone, have some guts, and try things you’ve never tried before. You’re going to tell me that this was only meant for individuals? I call BS on that. This is for businesses as well and specifically those that want to emerge from “the state of the unknown”. By no means am I saying be classless or crude because, well, that doesn’t work. Be funny, make people cry, make people feel something, and most importantly make them remember you so they choose you over the others when shopping/looking for a supplier. Here are a few companies that did this for me… By the way I am totally loyal to them unless they do me wrong.
My business partner @charlesjamerlan aka www.myrandomwanderings.com and I launched our company, unifyrr, in November of 2015 at the Inc Iconic Tour. Under Armour (UA), CEO Kevin Plank was one of the speakers. Prior to meeting him and hearing him speak I owned a few items from UA. His goal is to become number 1 and take over the spot Nike has held for God knows how long. Well, this is a man of my own competitive spirit. Since this experience I am on the Kevin Plank/UA band wagon and I’m going to help him become #1 in this space. His product is extremely cool, looks awesome, and there is a certain attitude that just makes me want to win at all times when I have UA gear on. Well done UA, well done.
By far one of the coolest guys you’ll meet in business. He’s all about the culture and building a business around a need, a “natural” and safe need all while making a ton of money from it. This is Eric Ryan, one of the founders of Method. The “soap” company that’s all natural. Method isn’t doesn’t charge a lot but they make a lot of money because of a vision and a cause. People are tired of chemicals, and smells that make you wear a mask. Method created a brand that provides a safe alternative to the use of chemicals, it smells good, and it actually cleans what it says it will. Here, watch this awesome “commercial” . There’s a “method” to their madness and I’m buying into it.
Tommy John, the underwear company, is my 3rd. Their marketing strategy is extremely “balls”y. Like seriously, I first heard them on the radio where they dared any man to try this new, outside-the-box underwear technology. Tommy John claimed that there was no shift down there so men could be comfortable all day long. By the way, did you notice I said technology and underwear in the same sentence. Yes, the comfort of a man is now being customized through technology and the best materials available. I had to try this product because, well it made sense to do so. And Holy Cow, what a product! I ended up changing out my whole drawer and replaced it with Tommy John. They have sweet socks too. Beyond the product their marketing is on point. Very tasteful, very funny, and straight to the point. They don’t annoy you to death with emails or ads. They even did an amazing campaign for black Friday. They sent an email about a week in advance of the sale and included a calendar reminder in the email so you could add the Black Friday event to your calendar and it reminded you at 8am right when the sale began. Personally I thought it was brilliant. Nicely done, Tommy John!
If your brands treat you right, treat them right and pass along the good word. Refer them to a friend or stranger.
Reach out if you liked this or found it helpful otherwise I really don’t want to hear from you.