Smartphones and mobile devices have transformed how content is accessed and published in our world today. But as with all things on the web, load times are critical in keeping readers engaged and allowing publishers to maintain revenue from advertising. AMP (Accelerated Mobile Pages) is Google’s new framework that brings mobile content delivery to the new levels.
Accelerate your websites with AMP (Accelerated Mobile Pages)!
Six months ago, Google released on open source mobile web framework called AMP (Accelerated Mobile Pages) that significantly boosts the performance of mobile web pages. Here are the top reasons on why you should take a look at enabling your website with AMP technology:
1. Instantaneous Loading Times
Having websites load in an instant is the holy grail for all web content developers. AMP technology provides developers with AMP HTML, an open framework that allows websites to create incredibly lightweight pages, which in turn deliver lightning fast loading times. AMP HTML strips out elements in a webpage that bloat the delivered content, which reduces load times up to 85% faster. Pages that seemingly have no loading time will provide a much more desirable experiences for end users.
2. Boosted Search Rankings
It’s known that Google tests for how well websites are optimized for mobile. Those that score higher appear higher up in the search results. Likewise, those that don’t score well are left in the desolate jungle of pages resulting in second, third, and beyond. It only makes perfect sense that those websites using AMP technology get a significant boost in Google search results. In fact, those websites that use AMP technology are even highlighted within the top of the results page, further enticing users to click and engage with those AMP websites.
3. More Pageviews, More Ad Views, More Dollars
Ad revenue is reliant on users visiting and viewing a web page. Should a page take some time to load, the majority of users generally will abandon that session, thus limiting the number of potential ad views that website might get. By using AMP technology and essentially having mobile web pages load instantly, abandoned sessions will be kept to a minimum, and ad views are maximized. Also since pages themselves are optimized for delivery, users will be able to see more ads as well. The math is simple – more ads mean more money.
In need of a partner to help you take your mobile websites to the next level using AMP? Let unifyrr be your partner to help you deliver results and transform your mobile content.